Privacy Policy

At The Lit Company ("we," "us," or "our"), your privacy is important to us. This Privacy Policy describes how we collect, use, and protect your information when you visit our website and make purchases through our e-commerce platform.

By accessing or using our website (the "Site"), you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal and transactional information necessary to fulfill your orders and improve your experience.

a. Information You Provide

When you:

  • Create an account

  • Make a purchase

  • Sign up for our newsletter

  • Contact customer support

We may collect:

  • Full name

  • Email address

  • Shipping and billing addresses

  • Phone number

  • Payment details (handled securely by third-party processors)

  • Order history

  • Any optional data you choose to provide (e.g., product reviews)

b. Information Collected Automatically

When you browse our Site:

  • IP address

  • Browser type

  • Device information

  • Pages visited and time spent

  • Referring URLs

  • Cookies and analytics data

2. How We Use Your Information

We use your data to:

  • Fulfill and manage your orders

  • Provide customer support

  • Communicate with you about your order, account, or promotions

  • Send marketing emails (with your consent or where allowed by law)

  • Improve our website, products, and services

  • Prevent fraud and ensure the security of our platform

  • Comply with legal requirements

3. Sharing Your Information

We do not sell your personal data. We may share your information with:

  • Service providers, such as payment processors (e.g., Stripe, PayPal), shipping carriers, and hosting platforms

  • Analytics and marketing platforms (e.g., Google Analytics, Meta Ads) to help us understand user behavior and deliver targeted ads

  • Legal authorities when required by law or to defend our legal rights

  • Business partners in the event of a merger, sale, or acquisition

4. Your Choices

You can:

  • Update your account information at any time

  • Opt out of marketing emails using the unsubscribe link in any message

  • Disable cookies via your browser settings (may affect functionality)

For marketing preferences, contact: [insert contact email].

5. Data Retention

We retain your personal data only as long as necessary to fulfill orders, meet legal obligations, and resolve disputes.

6. Security

We use industry-standard encryption and access controls to protect your information. However, no internet transmission is 100% secure.

7. Your Privacy Rights

Depending on your location (e.g., California, EU/EEA):

If you are in the EU/EEA (GDPR):

You may have the right to:

  • Access your personal data

  • Correct or delete your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with a data protection authority

If you are in California (CCPA/CPRA):

You may request to:

  • Know what personal data we collect and how we use it

  • Delete your personal data

  • Opt out of the sale or sharing of personal data (we do not sell data)

To exercise your rights, email us at: [insert contact email]

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep you logged in

  • Track shopping cart contents

  • Understand website traffic and usage

You can manage cookies in your browser settings. For detailed information, please see our [Cookie Policy].

9. Children's Privacy

We do not knowingly collect data from children under 13. If we discover such data has been collected, we will delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

12. Contact Us

For any questions or privacy requests, please contact:

The Lit Company
Email: support@thelitcompany.com